How to Start an Indoor Laser Tag Business: Best Laser Tag Equipment for Business Success

Indoor laser tag is an entertaining recreational activity for friends and family. You could turn any building into a laser tag arena, such as offices, malls, warehouses, or any other location with plenty of space to run around and hide. 

Are you thinking about starting an indoor laser tag business? A traditional laser tag business will rent out an indoor arena and laser tag equipment to small or large groups of people. Customers often request this service for birthdays, social gatherings, corporate parties, or a good time with friends or family. 

Operating a fixed laser tag arena will give you more control over the lighting, visual designs, background music, and other elements to make the laser tag games more exciting. However, it also comes with more expense because you must pay the lease for the building and all the other maintenance and utility costs associated with it. If you want to reduce your operational expenses, you could start a mobile laser tag business instead.

What is a Mobile Laser Tag Business? As the name indicates, it is a business that allows customers to establish a laser tag game or tournament at their preferred location. All you need to do is deliver the laser tag equipment to the customer so that their group has the devices and resources required to play their laser tag game. 

Providing an indoor laser tag service with only laser tag equipment for business expenses will be much more affordable. After all, a mobile laser tag business allows you to eliminate the need to lease and operate a physical building. You are much more likely to profit faster and build a successful business this way. 

How to Start an Indoor Laser Tag Business Venture

An indoor laser tag business can be quite a profitable business venture if you execute it properly. First, you must learn all the important steps involved, from planning to marketing the business.  

Below are the top 5 steps to start an indoor laser tag business venture.

1) Write a Business Plan

If you have ever started any business, you know the importance of writing a business plan. It is a complete outline of all the objectives, projections, and strategies for operating your business and making it successful. A business plan includes critical information like:

• Startup costs

• Operating expenses

• Pricing models

• Income projections

• Marketing strategies

You may want to hire a business writer or an experienced professional to help you write the business plan to ensure it is strong and detailed.

2) Choose a Venue Type

Will you operate your indoor laser tag business out of a fixed venue, or will it be a mobile service? If it is a mobile service, you don’t need to worry about this step because all you’ll do is rent out and deliver the laser tag equipment to the customer. 

On the other hand, if you will be operating a physical location for your business, you will need to research the best locations where it could make the most profits. Some ideas include:

• Shopping centers

• Entertainment districts

• Recreational areas

• Shopping malls

Any place with plenty of space for foot traffic is an ideal location to run your indoor laser tag business. A minimum of 4,000 to 8,000 square feet is highly recommended.

3) Fulfill the Legal Requirements

Here is a list of the things you need to do to create a legal laser tag business in your area:

• Register your company

• Apply for a business license

• Obtain the necessary permits

• Obtain general liability insurance coverage

• Obtain property insurance coverage for your equipment and venue

You must run a legitimate laser tag business in your city and state. Register a new company as a sole proprietorship, limited liability company, or corporation to make your business entity official. Most entrepreneurs classify their laser tag businesses as limited liability companies because they offer better personal finance protections and tax incentives.

4) Purchase Your Laser Tag Equipment

Aside from your venue, your laser tag equipment will be your biggest business expense. Investing in high-quality laser tag equipment is critical for running a successful indoor laser tag business. Everything from your business model to the level of customer satisfaction will revolve around the look, style, and functionality of your laser tag equipment.

The main equipment pieces and devices you will need for your indoor laser tag business include:

• ECLIPSE Blaster – The handheld device used to direct lasers at opponents.

• ECLIPSE Vest – Each player wears this vest with sensors attached to it. The sensors detect laser blasts from other opponents.

• SIRIUS – Activates up to 8 different game modes from one device and creates unlimited scenarios for laser tag games.

• Analytical Software– Free analytical app software lets you record and review statistics about laser tag games, players, and equipment. It can also create new games using premade scenarios or allow you to create custom games. 

Lasertag is a reputable company that offers such equipment for organizing laser battles, which is the essence of any indoor laser tag business. It also provides additional laser tag accessories and game-based devices to spice the laser tag games more for your customers. These extras include:

• Supernovas

• Multi-stations

• SMART Domination Box

• Nebula laser tag grenade

• Smart remote control

• Red dot sight

• Shipping bag

Lasertag offers indoor laser tag bundled game kits with the best equipment and game-based devices at a discounted price. 

5) Market the Laser Tag Business

The final step is to promote your laser tag business to your target customer base. Your marketing strategy should involve a combination of advertising methods, including the following:

• Create a business website with details about your indoor laser tag business

• Create new social media profiles for your business on Facebook, X (Twitter), and Instagram

• Run pay-per-click ads on Google and Facebook to receive quick traffic to your website

• Hire local influencers to promote your business to their followers

• Promote on signs and billboards in your local area

• Start a Yelp profile

Your laser tag business will be slow initially but will pick up momentum as soon as it gets its first customers. It will also help when those customers leave positive reviews on Google Reviews and Yelp. That will motivate more people to hire your business for laser tag services. 

Obtain Laser Tag Equipment for Your Business Today

Are you ready to start a successful indoor laser tag business? If so, you should visit Lasertag.net to find the best laser tag equipment for business purposes.